This has been the rule for a long time. Everybody's a winner.
I do anything to avoid it. Shop when they are at school, shop online, shop of an evening or simply go without.
I happen to be a big fan of beans on toast.
In exceptional circumstances I am forced to take them.
Today, the bread and the milk levels were reduced to ration like proportions.
So I braced myself and headed for Freshco's.
My brief was to dash around the supermarket in as fast a time as possible, grabbing a handful of necessities.
A supermarket sweep if you will. But as a woman, I've learnt that any phrase ending in the word "sweep" is guaranteed to be painful.
My shopping skills are usually second to none. I buy own brand items and calculate a rough bill in my head. It's a fine art.
I try not to deviate from the sacred list and there are no nasty surprises at the checkout.
Today I prepared for the rebellion.
Firstly, the objection that the boys would have to go the shop. They looked at me in disgust.
So I lectured them on how I used to have to go to 'Kwik Save' with my Mother and how I had loved it.
"Yes, but you're a girl," they said.
So I bribed them with sweets.
Secondly, the fact that they are now old enough to know what I am putting in the trolley and to be influenced by brands.
No longer will they fall for the old: "But Broccoli is a super food." Or "What's wrong with Rice Crusties and Cocoa Tops?" line.
One sat in the trolley and one helped to push (into everyone's ankles - I had forgotten about that).
My stock response of "No" came out at every opportunity.
Every time they spied an Ice Age 4 or Moshi Monsters branded product.
Fortunately, I simply bypassed the toy and magazine aisles by breaking convention and riding against the one way traffic.
But they got me in a pincer movement. Teamed up on me with their childish logic and I gave in.
Mainly to keep them quiet and to get out of the shop, which was full of other beleaguered mothers - in Olympic time.
"Mommy, can we have?"
I made the mistake on negotiating (a trick I normally berate my mother for caving in to).
We ended up with a few rogue items like milkshake puddings (wrong!) and chocolate Philadelphia (wrong, yet strangely right).
We managed to escape the shop unscathed and return home without the need for a search party.
Now what's the URL for Ocado again?